On December 5, 2013, Asham proudly became a partner of one of the most influential curling organizations in the world; the Canadian Curling Association.
Motivated by shared business objectives to assist in the development and promotion of the game, Asham will take a leading role in helping build grassroots development of curling.
Under the new agreement, Asham will take on title sponsorship of the Canadian Curling Association’s Business of Curling Program and Symposiums, providing assistance and guidance to member curling centres as they continue to help grow the sport of curling. This three step process is designed to assist curling clubs overcome the variety of problems they are facing while trying to adapt to the changing curling environment.
Asham has also sponsored the CCA’s National Volunteer of the Year Award to recognize the individuals who volunteer at their local culring clubs and encourage curling clubs to create their own volunteer recognition programs. The winnier will receive an all-expense paid weekend trip for two to the Tim Hortons Brier in Kamloops, B.C where Asham and the CCA will honour the winner in a joint presentation of the award.
Additionally, members of the Canadian Curling Association’s My Curling Rewards program will receive a 15% discount on Asham products.
“We’re excited to form this partnership with the Canadian Curling Association,” said Asham’s Chief Executive Officer Harley Struth. “We particularly like the fact that volunteers are being recognized through this association. It’s volunteers who make our sport so special, and we couldn’t be happier to be a part of this important award.”
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